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How do LED lighting companies play sports marketing?
Compared with commercial lighting and home lighting, the special features of LED sports lighting are: on the one hand, in order to protect the audience to watch the game, the TV station broadcasts and other functions, the sports lighting should ensure sufficient illumination; on the other hand, in terms of professionalism and The sensory experience requires extremely high sports venues. The lighting needs to be bright and not glare, the brightness is even, and the external light is effectively controlled. In recent years, the scale of the sports industry can be said to be expanding and the sports consumption is obviously increasing. In the past two years, fitness, football, and especially e-sports have gained a lot of favor. For 2018, Chen Hang, president of the China Cultural Industry Investment Fund, said that he would focus on two areas, the first is the major categories of traditional sports such as events and sporting goods, and the second is the individualized sports sub-sector, such as sports training. , venues, fitness, etc. People are increasingly demanding facilities at the same time as they enjoy the sport. Good venues, equipment, and lighting can bring great pleasure to the athletes. However, the most important and most difficult thing to deal with is the light. Compared with commercial lighting and home lighting, the special features of LED sports lighting are: on the one hand, in order to protect the audience to watch the game, the TV station broadcasts and other functions, the sports lighting should ensure sufficient illumination; on the other hand, in terms of professionalism and The sensory experience requires a very high sports stadium. The lighting should be bright and not glare, the brightness is even, and the external light can be effectively controlled to ensure that the athlete can complete the game task normally. With the implementation of the national policy of national fitness and the development of the sports industry, the concept of protecting the environment, saving energy and reducing emissions is deeply rooted in people's minds, and the advantages of LED lighting in sports venues are further highlighted. Zhang Feihu, general manager of Guangdong Seven Dazhou Industrial Co., Ltd. is also full of confidence in the future of the industry: In the past ten years, enterprises have continuously increased the cost of technology research and development, and towards the development of LED intelligent sports lighting. It is hoped that through technological innovation, it will provide reference standards for the industry, provide owners with smarter lighting applications, and provide sports enthusiasts with a healthier and more comfortable light environment. Sports lighting, China's sporting goods manufacturing industry is not eye-catching, it is using its bright and not dazzling light to illuminate the intelligent road ahead of the industry. LED companies push sports marketing 1, NVC lighting: venue lighting solutions + event sponsorship It is understood that since the official signing of the FINA in July 2013, this is the fourth consecutive year of NVC's sponsorship of the FINA World Diving Series. . In 2014, NVC Lighting and the FINA held six events from Beijing, Dubai, London, Moscow, Windsor to Monterrey. In 2015, as the official partner of FINA, NVC Lighting left in Beijing, Dubai, Kazan (Russia), London, Windsor (Canada) and Merida (Mexico) and launched a series of NVC helps to light up the dream trip as the theme of interactive activities. In 2016, the FINA World Diving Series was transferred to Beijing, Dubai, Canada and Russia. NVC Lighting witnessed the Chinese Dream Team winning 38 gold medals. World Champion Chen Aisen, Ren Biao to Ms. Du Yinghua, Chief Brand Officer of NVC Lighting, and Ms. Feng Xiuhong, Director of Building Materials Department of Furniture and Parents Department of Jingdong Mall, presented the signature T-shirt souvenir NVC lighting sports marketing road, from 2008, from 2008 The Beijing Olympic Games will light up the 2010 World Cup in South Africa, the Guangzhou Asian Games, shine in the 2012 London Olympics, and then shine in the 2016 Rio Olympic Games. NVC Sports Marketing continues to deepen and expand. In these large-scale international events, NVC Lighting actively contributes to the development of professional venues and sports projects with light environment experts and professional lighting solutions. 2. Alto Electronics: Comprehensive Development In September 2015, Alto Electronics announced that it has reached a global strategic cooperation agreement with FIBA ​​to cooperate with new sports marketing and new sports electronic products. In addition, Alto Electronics also serves the 2015 Shenzhen International Marathon, the Chongqing 2016 Football Association Super Cup, and the 2016 Hainan China Junior Golf Future Star. 3, Sanxiong Aurora: Hand in hand Manchester City has completed the listing of the purchase and announced the signing of the Sanxiong Aurora, is also a sports enthusiast. From sponsoring the CBA China Men's Basketball Professional League, titled CBA Basketball Team, to signing a strategic cooperation agreement with Manchester City Football Club, it became the first official partner of Manchester City in China. By becoming a partner of Manchester City Club China, Sanxiong Aurora will participate in a series of upcoming market and fan events at Manchester City Club. At the same time, the two will also enhance cooperation in sharing promotional resources, exclusive behind-the-scenes footage of the club and on-site advertising. 4. Lianjian Optoelectronics: Capital Increase Holding Artixium In 2016, Lianjian Optoelectronics announced that its wholly-owned subsidiary Shenzhen Lianjian Optoelectronics Co., Ltd. will use its own funds to increase its investment in Artixium Display Limited by not more than US$12 million. Artixium is the world's leading supplier of LED display. The sales channels cover the European and American display market. The products include stadium screens, studio screens, rental screens, etc. The products have been successfully used in European and American large-scale sports events such as the European Champions League and the UEFA Champions League. Star concert area. The acquisition of Artixium will enhance the company's product design and innovation capabilities, and expand the European and American cultural and sports market. 5, Ai Biesen: 4 years, 130 million sponsorship of the Super League In November 2016, Super League and Shenzhen Ai Bison Optoelectronics Co., Ltd. officially signed a sponsorship project agreement in Beijing, Ai Bison paid the sponsorship fee to the Super League and free of charge Provide LED full color display hardware equipment, software and ancillary services to obtain supplier sponsorship rights including stadium rights. The deadline for both parties is from January 1, 2017 to December 31, 2020. 6, Lehman shares: the football field is booming In January 2016, Lehman shares announced the title of the Portuguese professional football league, becoming the first Chinese company to be named the European Football League. In June of the same year, Le Man, the actual controller of Lehman, acquired 100% of the Australian Super Newcastle Jet Football Club and became the first Chinese to have a football club in 100% of the first foreign leagues. The demand and development of sports lighting Due to the development of the European football industry, we often see the transformation of the lighting systems of major football fields in Europe. Recently, the new stadium under construction by Tottenham Hotspur announced the renderings after the completion. The new stadium will have LED lighting walls similar to those of the Munich Allianz Arena. In the past 2017, Philips Lighting provided Philips stadium lighting systems and LED luminaires for the Ligue 1 Olympic Stadium in Lyon, the WaldMare Stadium in Norway and the Sparta25 Stadium in the Netherlands. Opportunities are huge, but they cannot be blindly sponsored. The next 2019 Men's World Cup, 2022 Asian Games, Winter Olympics and other large-scale events will be held in China. The demand for high-level venues will increase sharply, and the supply-side technology will continue to innovate. The renovation of the stadium will focus on the two main lines of hardware upgrades and software innovation. Hardware upgrades, including lighting systems and display systems, will provide tremendous opportunities for domestic lighting companies. In addition, with the rise of the national sports tide, in addition to top professional sports events and commercial sports events, a large number of non-governmental competitions and emerging mass sports and fitness fields will also become lighting companies to enhance brand concept and influence. An important opportunity to increase product sales conversion rates. In addition, some insiders said that sports marketing is not blindly sponsoring sports events, and it is necessary to find the best match between brands and events. When considering sports marketing, enterprises need to consider the corporate culture spirit, the development trend of sports events, and the target consumers.