Su Hui: It is Worth the Chinese to Reflect on Delisting

A few days ago, US General Motors headquarters issued an announcement that the (Hummer) brand will be completely closed by the end of August. Then, what is the market situation of Hummer currently in China, what does GM shut down with Hummer brand, how the Hummer cars that have been sold have been protected after the brand was closed, and Fenghuang.com has brought these problems to the forefront and has connected veterans at the first time. Marketing engineer and former general manager of Beijing Asian Games Village Automotive Trading Market Center, Su Hui.

Hummer still has small sales in Asia

Su Hui, general manager of the former Beijing Asian Games Village Auto Transaction Market Center, told Fenghuang.com that the closure of the Hummer brand means no longer producing new vehicles, but the Hummer brand has entered the Chinese market for many years. Although the Hummer brand was closed, the Hummer brand was After-sales maintenance services can also be guaranteed at general related sites. Su Hui said that there are still small batches of Hummer in the Asian market, the number of which is below 10, from time to time there are consumers to consult.

At present, the market situation of Hummer, first, the second-hand H1 Hummer, due to large fuel consumption, fewer people interested in the sale price of 400,000; Second, Hummer, H3 Hummer produced by Dongfeng Motor Group The price of the exhibition at various exhibitions is about 600,000 yuan. This type of vehicle is mainly used for military purposes. General closure of the Hummer brand, in terms of general speaking, the vast majority of consumers do not know what it means. At the same time, Su Hui said that the life of a car is about 10 years. The Hummer brand is shut down, leaving at least 10 years of spare parts for use in vehicles sold, so consumers do not have to worry about maintenance. Hummer has not yet reached the level of crisis of a substantial increase in the value of the market. First, Hummer is a niche brand. Second, currently, there is still a certain amount of inventory on the market. H2

Juma delisting is a pity for the auto industry

Su Hui believes that Hummer has its special market value. In the sections of the plateau, mountain roads, and mineral reserves, Hummer can fully reflect its value. The failure of China Tengzhong to acquire Hummer is worth reflecting on the Chinese people. At present, China is the largest producer and seller of automobiles. China should take the “multi-brand” route. Although the Hummer brand is an oil tiger in the impression of the Chinese people, Su Hui said to Phoenix Network that we can introduce and sell it. The Hummer brand was introduced into domestic production and then sold abroad, but unfortunately, there was no success.

Tengzhong failed to buy a horse. Next, investors from India, Russia and two Gulf Arab countries expressed interest in the acquisition of the Hummer brand. GM also said that it would still consider selling opportunities, but because it was difficult to reach an agreement, General Motors Formally announced to Hummer dealers to gradually terminate the operation of Hummer. Afterwards Hummer dealers also started to clean up inventory. Recently, the United States General Motors headquarters confirmed that the Hummer brand will be fully closed by the end of August. Su Hui said that the withdrawal of the Hummer brand from the market is a pity for the automotive industry.