[reproduced - China Business News] China needs positive energy

From this issue, the “Made in China” special edition is officially opened. Our position is to look for positive energy made in China.

The content presented by this feature page is a microcosm of the transformation and upgrading process pursued by the Chinese manufacturing industry. In recent years, the export boom in China's manufacturing industry has subsided. Both the appreciation of the renminbi and the increase in labor costs have resulted in the loss of China's manufacturing cost advantages.

“The “landscape” model formed by Chinese manufacturing companies adopting labor, raw materials, and land prices has come to an end.” Wu Xiaobo, a well-known financial writer, even believes that more than half of the manufacturers in the future may not survive. In his view, China's most "cow" manufacturing company has been sifting through the tide for a time. In particular, in recent years, there have been worries of financial crises in the world, and there has been an increase in labor costs and management costs. The good days of Chinese manufacturing companies have come to an end.

Has China's manufacturing industry really been saved? This judgment cannot be recognized by everyone. Leung Siu Kee, senior economist at DBS Bank (Hong Kong) Ltd., believes that the outlook for China's manufacturing industry now looks very optimistic. Although China has lost market share in the United States and the European Union over the past two years, it has not lost any market share from a global perspective. The development of the manufacturing industry depends not only on exports but also on the local market. At this point, China itself is a huge market. In the past five years, the growth in exports related to clothing and textiles averaged 9%, while the retail sales of apparel increased by 21% in China. In the next few years, manufacturing will remain a key component of the Chinese economy. Although at this stage, the emerging market's threat to China's manufacturing exists, it has been exaggerated to a large extent. China's manufacturing industry is not going to be thin, but will continue to develop.

Another phenomenon is that due to rising costs and the appreciation of the renminbi, more and more low-value-added product manufacturers are abandoning their existing specialties and venture into high-value-added products. However, their profit rate may not necessarily increase significantly. For this transformation dilemma, Liang Zhaoji believes that the key to the problem lies in the fact that manufacturers of low-value-added products do not know how to increase the added value in their own professional fields, and that the process of Chinese companies to complete this adjustment will continue for some time. .

In this process of manufacturing transformation, it has become the responsibility of the government to guide more companies to take a positive upgrade. On March 5, Premier Li Keqiang of the State Council emphasized at the second government meeting of the 12th National People's Congress that “to guide the transformation and upgrading of processing trade, support enterprises to create their own brands and international marketing networks, and develop service trade. And service outsourcing to enhance the status of Chinese manufacturing in the international division of labor."

Discovering more “beauty in Chinese manufacturing” and sharing their exploration experience in the transition period undoubtedly has positive energy value. As Liu Guanzhong, director of the Institute for Design Strategy and Prototype Innovation at Tsinghua University's Arts Center, believes, the concept of "Made in China" is very meaningful. We are manufacturing big countries, but the key to manufacturing is not "making" but "system", including standards, norms, processes, and processes. Otherwise, it can only be the beauty of the surface. The true beauty of manufacturing should be the inner beauty that can improve the living standards of Chinese people and improve their work efficiency.

According to Shen Jinhua, president of China Manufacturing Network, the value of Chinese manufacturing will be rediscovered and recognized only if China has a globally recognized design benchmark. The “Made in China” is focused on the innovative power of small and medium-sized manufacturing companies. It breaks through the traditional wisdom of SMEs in various ways, promotes the transformation and upgrading of SME products, and helps Chinese products gain bargaining power abroad.

Regarding who will be laughing at the end of the chain made in China, Wu Xiaobo believes that the manufacturing companies that have survived in the future may not necessarily be large in size today. They are most likely to be small and medium-sized specialized companies. In the market segmentation, they used data technology to transform all processes such as production and marketing, and eventually transformed their relationship with consumers. Such a new type of manufacturing enterprise must be "professional company + information transformation + small manufacturing." He even predicted that the future model of this type of manufacturing-oriented company that survived would be: a single global factory would only make one model, and each model would make one million pieces; in the future, only ten thousand pieces would be made, but each piece would earn 100. Dollars.