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With the development of China's auto industry, various systems have gradually matured. The commercial vehicle market has also been baptized, making high-end commercial vehicles with prominent economic and safety performances compete with each other for being included in the development strategic plan, creating a situation where everybody competes.
High-end market needs to be explored
The Ministry of Environmental Protection announced that from July 1, 2013, all production, import, sales, and registration of vehicle compression-ignition engines and vehicles must comply with the requirements of the National IV standard. The scope of the target refers directly to domestic products including light trucks. Diesel commercial vehicle sector. In this way, commercial vehicle manufacturers are competing to include high-end light trucks in their strategic development plans.
Although the national policy has guided commercial vehicles to move toward the high-end market, the reporter learned that the user groups of high-end commercial vehicles are mainly government departments, state-owned enterprises, and some relatively good self-employed private enterprises and private enterprises. However, ordinary people and logistics companies use the same comparison. Less is evident from the situation of truck sales.
A dealer pointed out that on the one hand due to price factors, high-end light truck prices are high, the general price range is between 10 to 150,000 yuan, the middle end needs 7 to 90,000 yuan, and the low-end as long as 4 to 60,000 yuan can buy. On the other hand, it is related to safety. Economical light trucks generally use gas brakes, and many high-end light trucks use oil brakes. Under high-load conditions, the brake safety of high-end light trucks is relatively poor. Therefore, high-end light trucks are not yet suitable for China's special logistics market environment. They are only suitable for state-owned enterprises and foreign-funded enterprises that run fixed lines and do not overload.
Moreover, according to statistical data, the output of domestic light trucks reached 115,166 units in February 2013. Compared with the same period of previous years, the output of light trucks in February had a significant decline, with a decline of over 32%; The sales volume of light trucks reached 117,958 vehicles. Compared with the same period of previous years, the sales volume of light trucks in February decreased by more than 31%, indicating the low level of the market. In the first two months of 2013, the cumulative production of light trucks reached 278,603 units. Compared with the same period of previous years, the cumulative production of light trucks increased by 0.68% in the previous two months; the cumulative sales of light trucks reached 268,173 units in the first two months of the year. Compared with the cumulative sales of light trucks in the previous two months, there was a 2.12% decline.
Although the light truck market is not so boomy, there are still some or all kinds of difficulties on the road to development. However, the establishment of high-end brands of light trucks and the guidance of relevant national policies will only make the outstanding economic benefits and safety performance of high-end light trucks more and more available to users. Approved, this is the most obvious leading development trend in the light truck market in recent years.
Business may baptize
“The future development of the entire commercial vehicle market will be constrained by the macro environment. This restriction is mainly reflected in three aspects.†said Hua Gang, Director of Market Information Department of Dongfeng Commercial Vehicle Company.
First, the growth rate of the Chinese economy has changed from high-speed growth to low-to-moderate growth, which means that China’s overall economic aggregate remains large, and it will enable commercial vehicles to maintain a relatively large scale or to achieve certain growth. That is to say, the total economic volume will determine that the entire cargo volume will maintain a certain growth. In the future economic development of our country, urbanization is the starting point. In the field of commercial vehicles, construction vehicles are closely related to investment. Since China's industrialization will not be completed until 2020, there is still a part of infrastructure to be built in this process, which has a certain pulling effect for construction vehicles.
Second, in the past 10 years, China’s rapid economic growth has mainly depended on the growth of the number of economies. In the future, the economic structure will have to be transformed. The economic growth will take quality and efficiency as the primary requirements. This means that high-tech, high value-added, and relatively profitable industries will have to grow. This will result in the shipment of a large amount of goods with high added value, which in turn means that China will need high-efficiency, high-quality, and high-reliability commercial products in the future. car.
Third, the momentum of traditional industries has not yet fully attenuated. The eastern region has taken the lead in economic restructuring. This process may take some time, which will require high-end commercial vehicle products and low-end products.
Based on the above analysis, Huagang believes that China's commercial vehicle market will present a new feature that the high-end market will grow rapidly and form an order of magnitude scale. Next, the industry enterprises will face the pattern of positive competition with imported cars. The focus of competition will be on product quality and efficiency. Commercial vehicle companies may produce some substantial reshuffles, and some commercial vehicle companies may face elimination. Out.
In the new era, what kind of strategic decision should Chinese commercial vehicles adopt? “The first thing we should do is adjust the product structure, that is, we must focus on the lightweighting of products. To develop models, we must tailor-make some models, rely on quality to win, improve the reliability and durability of vehicles, and reduce the incidence of minor problems. In addition, we must go out. China is a big producer, but we mainly meet the domestic market. After the domestic commercial vehicle market is saturated, if we still want to continue to develop, we must export.†He said.
It is reported that in 2005, the sales volume of the high-end light truck market was only about 50,000, and its market share accounted for only about 5% of the total light truck market. The market share of medium and high-end light truck products is relatively low, but the demand shows a rapid growth trend. By 2010, the proportion of high-end light trucks has reached more than 100,000 units, and its market share may account for about 7% to 8% of the total light truck market.
Policy helps high-end commercial vehicles
Taking the light truck as an example, the high-end market for light trucks is represented by Qingling, Ao Ling, Jiangling, etc. Its common technical feature is the adoption of Japan's Isuzu technology, which accounts for about 5% of the total light truck sales. The earliest high-end light truck was Qingling, followed by Jiangling, Jianghuai Shuai Ling and Ou Make. Dongfeng, FAW, Futian, Nanjing Automobile, Jinbei, Jianghuai and others all launched attacks on high-end markets.
In May 2012, FAW-Qingdao liberation launched a new "Tiger V light truck". In May 2012, Chery's first light truck product, the Karei Green Card, officially went offline; Futian Oumarco 1 was launched in September 2012, etc. Launched high-end light truck products.
Nanjing Iveco's "Transcendence" in January 2013 attracted more attention. It is understood that "surpassing" is the representative work of Nanjing Iveco's third phase of R&D after the South Cooperation. Nanjing Iveco has become the commercial vehicle company that dares to invest in R&D. Only R&D investment exceeds 1 billion yuan, and Nanjing Iveco's annual output value is about 10 billion yuan. The annual R&D investment of domestic commercial vehicle companies accounts for about 3% to 5% of the total output value.
Ni Feng, deputy general manager of Nanjing Iveco, pointed out: "The car (referring to 'beyond') independent research and development took 4 years, its platform for high-end light-card technology platform, aimed at high-end light-card market for high-end logistics and special needs." Nanjing Iveco total Manager Zhou Liang said that the biggest breakthrough of “beyond†self-development is that the “hard point†parameters of the chassis of foreign reference models have changed during design. Although the cost of development is higher than that of competitors, it greatly improves steering, control and comfort, which will help to occupy the high ground of competition. Due to the advent of the European debt crisis, Italy Iveco is also unable to develop newer follow-up products and will provide technology and support for the joint venture company for a long period of time.
Ni Feng believes that with the acceleration of urbanization, China's logistics industry is showing a new trend of rapid and efficient. This also affected the demand for light trucks to some extent. It is expected that the demand for China's light trucks will rise from the low to the high end in the future. Compared with ordinary light trucks, high-end light trucks have higher profitability. It is reported that the price of high-end light trucks is usually about 30,000 yuan higher than that of light trucks. However, due to higher reliability, the cost of using high-end light trucks is lower than that of ordinary light trucks.