Marketing clerk's marketing skills

Marketing is a question from a university. You must first love your customers, love them, and care about them. Inspire customers with sincerity, use customers to open up customers, use quality to conquer customers, and really keep customers, you are the best.

----- Zhuge Changqing

There are often new people who ask how can I impress them when facing customers. Let them be willing to buy our products? With the mentality of impressing customers, some newcomers are always trying their best to sneak in and sing. They chatter in front of customers. But in the end it was found that the customer was not interested in what you said, and the lengthy conversation had caused him to feel disgusted, and it was difficult to book an appointment for the next meeting.

Professor Wang Kun, class professor at Peking University and Tsinghua University, believes that we find some rules. When faced with customers, whether the behavior of marketers is consistent with the expectations of customers will determine whether he can accept you from the bottom of my heart.

First, speak in good faith.

Zhuge Changqing: Sincerity is the beginning of friendship.

Second, give customers a reason to buy.

Zhuge Changqing: Let the customer be very happy to purchase your product. Think it is worth spending money.

Third, let the customer know that he did not buy this product alone.

Zhu Changqing: It is best to use customer testimonials, such as certain stars, certain departments, etc., to use your products.

Fourth, explain the product in the simplest way.

Zhuge Changqing: Do not behave in the face of customers.

5. Many customers sometimes ask very naive questions. At this time, the salesman must not be self-righteous, thinking that he understands everything and treats customers as idiots.

Many customers do not like the kind of complacent and feel very clever salesman. If the customer is really wrong, be smart and let him know that other people are often making the same mistakes. He just makes mistakes that most people are easy to make.

Zhuge Changqing: If you perform better than the customer, then you are likely to lose an order. To listen to customers with a sincere attitude, let customers feel valued. Of course, if the customer likes you to say more than the exception.

Six, let customers feel that they are very special.

Some customers always think that they are very personal. If the salesman can treat him as a special person, the customer thinks that he has met his confidant and is willing to spend more time with you and he is more likely to believe you. Products and sales.

Zhuge Changqing: Customers need respect for their personality and need you to give him confidence.

7. Pay attention to the words of the customer and understand what the customer thinks.

Some customers have clear requirements for the products he wishes to purchase. Heeding the requirements of the customers and meeting the needs of the customers will make the sales more smooth. On the other hand, if you want to sell your products blindly and unreasonably interrupt customers, you will endlessly chat with customers and you will fail. Zhuge Changqing: Focus on customers, listen more and talk less. When customers do not intend to buy, do not use old-fashioned sales tactics to put pressure on him. If the customer really does not, you must decisively leave.

8. What kind of service can you provide to your customers? Please speak to your customers and do it for your customers.

Customers not only hope to get your pre-sale service, but also hope to get good service, continuous phone calls, holiday greetings and so on after purchasing your products, which will give customers a good feeling. If you promised to do something with your customers, you must not use excuses to delay or fail to do so.

Nine, do not slander someone in front of the customer.

Even if a competitor has such a bad situation, it must not stigmatize others in front of the customer in order to elevate oneself. This is a very foolish approach and often leads to distorted customers. At the same time, don't say bad things about your company and complain about the company's failure in front of customers. Customers will not rest assured that the policy will be placed in a company where even their own employees do not agree.

Tenth, consolidate relations eight hours away.

Zhuge Changqing: If you really want to retain your customers, you must really love your customers, to remember the customer's birthday, hobbies, and other information, to allow customers to feel your concern. In particular, when customers encounter important events in life, you have to participate in them, which will have a huge impact. For example, if the customer's mother has a birthday, you can attend. Then, I say, your order is ironclad.