Northern Hong Han: China's heavy truck new model Beijing market pioneer vanguard

China National Heavy Duty Truck currently has three first-tier distributors in Beijing, which are located in Daxing Wulianhuan Commercial Vehicle City, Tongshun Road and DouDian. Beijing Northern Honghan Trading Co., Ltd., which is located in Daxing Wulianlian Commercial Vehicle City, has been operating heavy-duty trucks since 2002. It is one of the old dealers involved in the Beijing heavy-duty vehicle market earlier.

In 2016, Beijing Beihong Honghan sold more than 200 heavy-duty vehicles, focusing on logistics vehicles such as vans and tractors; and special vehicles such as oil tankers and waterwheels. This company, which focuses on the sale of differentiated products of heavy-duty trucks, has persisted in doing something for many years, becoming the pioneer company in which many new models of heavy-duty trucks opened the Beijing market first.

Tao Tao, the company’s sales manager, told the Commercial Vehicle House reporter that “the products that we have pushed to the Beijing market rarely overlap with other heavy truck dealers. We don’t have much to do with the main products of heavy trucks such as heavy trucks and dump trucks. "When heavy truck tractors were not yet mainstream, the Beijing North Hong Han began selling heavy-duty tractors and nurturing a piece before the introduction of the MAN series. Before Shougang was removed in 2008, the tractors of CNHTC brand in the Xisanqi steel market were basically sold by Beijing Northern Hong Han.

In the face of the 2017 Beijing market situation, Tao Tao believes that after the release of the new GB1589 in September last year, the market was stimulated to be in short supply, but in fact it was overdrawn in the first half of the year. At present, the Beijing cab market and the Zhongzhou-axis train market still follow their own pace and are affected by regulations. In particular, as in the central axis vehicles, existing vehicles are expected to reach the end of 2018 until the end of the period, so the market will also lag behind for about 2 years.

On the other hand, in the logistics and express delivery market in Beijing, the profit of trunk logistics has gradually declined, and some even fell by half. Express delivery is squeezing green profit. Courier is also changing the car, on the one hand from the 9.6-meter truck to switch to a longer semi-trailer, on the other hand, the direction of the 9.6-meter large single bridge. At present, the market is still not clear enough, mostly waiting to see. In addition, the used car market for carts in Beijing is very active, which will also squeeze some new car sales.

Entering 2017, the Beijing special-purpose vehicle market will return to hot weather. In particular, the residue trucks, from 2014 to 2016, the Beijing residue truck market is very bleak and the demand is very low. Beijing now implements the second phase of the Beijing Five emission standards, and all manufacturers are setting new policies to set new prices to meet the new wave of market returns.

However, Tao Tao believes that the customer base of the slag truck market is changing. In the past, large customer organizations were withdrawing, and a group of slag truck service teams formed by individual investors began to appear. This customer group showed that after a single person bought a car Form a circle and set up a team to bid for the project. Under the full competition of products and prices that are sufficiently transparent, changes in the customer groups of retail groups will mean that they will need to work harder to win the scrap market.

This year, the aim of Northern Hong Han is to continue to consolidate the market for special vehicles. Part of it is hazardous chemicals transport vehicles. A batch of vehicles in 2008 has reached the end of life, and vehicle replacement is a major demand. Heavy-duty trucks for heavy-duty vehicles sold by Beijing Heavy-Duty Trucks in the Beijing market are basically from the company. The other part is the demand for garbage trucks and sprinklers from non-Beijing Sanitation Group, districts, towns, villages, parks, or companies subordinate to Beijing. This is a major market for Northern Hong Han. In 2016, the company sold nearly 70 special vehicles.

The company specializes in the sale of heavy-duty trucks of China Heavy Duty Truck for 15 years. Wei Tao is very satisfied with its distribution policy, product technology and rapid market response. He said that Sinotruk's respect for the care and service management of its partners, both distributors and end-users, is truly human. The heavy truck dealer policy is not the same as other manufacturers to implement the one-size-fits-all buyout type, the dealer's financial pressure is relatively small.

He believes that the core competitiveness of China National Heavy Duty Truck still lies in the fact that the technology center is in place. Whether it is the focus of model launches, public announcements or meeting the environmental protection needs of the Beijing market, it is fast and accurate, and the scientific and practical results are very high. Accurate.

Since Beijing’s implementation of the 4th National Road Project in 2008 and Beijing’s current Phase II emission standards, Beijing has been leading the upgrade of domestic vehicle emissions, and its landmark policy is even higher than the national standard. China National Heavy Duty Trucks attaches great importance to Beijing, a market with huge radiation and appeal, and it is fast and accurate in terms of environmental protection upgrades, fuel catalogues, and standards satisfaction, leading domestic peer companies. As long as the users put forward their demands, CNHTC can quickly respond and meet the requirements. China National Heavy Duty Truck has demonstrated remarkable performance in the Beijing market in recent years. Not only complete vehicles, but also many refitting plants are using heavy-duty truck chassis in large quantities, all of which are closely related to their rapid response to the market.

As a professional dealer who has been immersed in the industry for many years, Yu Tao has a profound understanding of heavy vehicle sales. He believes that dealers must change the low-end sales model in which previous price wars have killed you. The price war has not only caused dealers to lose credibility, but also reduced the credibility of the brand, causing customers' psychological expectations to fall again and again. In the end, customers may even lose customers. .

Leng Tao hopes that the best way for peers to work together in an open, unified manner is to think about how to provide value for money and services to their customers. Guide customers to pay more attention to and pay attention to after-sales service, rather than the immediate, short-term, only car prices. Providing value-added services and enhancing the high added value of vehicles is the long-term development of sustainable ways.